No one could have predicted the sudden attention that mixed martial arts has been getting over the last decade or so. When John McCain sanctioned a campaign targeted towards banning the Ultimate Fighting Championship in the United States, it seemed to be a move that would spell doom for the MMA community. It was the most popular mixed martial arts event in the world. However, like one of its many heroes, over the last few years MMA has risen back on its feet, experiencing something of a revival. It has now grown far
beyond a single event like the Ultimate Fighting Championship turning into a lifestyle for many individuals globally.
What's So Special About MMA?
Initially, when the Ultimate Fighting Championship began, it used the
fact that MMA had no rules as a promotional vehicle to spark interest. There have been some basic rules introduced into the sport over time. But its key appeal lies in the fact that fighters from all over the world, with different martial arts disciplines, can come together to determine which fighting style will prevail. Fighters build brands and identities based on their particular fighting styles, and fans grow to love the martial art just as much as their fighter heroes.
The interest that MMA has gained over the last few years has now developed into something much more. Many MMA schools and academies have been set up that offer training programs open to anyone and everyone. These schools send out a message to MMA aficionados that says "MMA is far more than a sport; it is a way of living." MMA is as much about training the mind as it is the body. It should come as no surprise that the UFC is currently the world's fastest growing organization.
One of the main reasons why MMA has become so popular in recent years is because of the challenge it sets for individuals. Unlike many other sports, MMA can't be practiced unless you commit both your body and mind. It is a holistic endeavor that encourages you to maintain a healthy diet, a healthy routine, and a healthy mind-space. In creating this balance for themselves, individuals develop a character that holds them in good stead, no matter what they aspire to do in the future. Simply put, MMA training helps you actualize your maximum potential.
M.A.D About MMA
As a natural consequence of this spike in popularity, MMA enthusiasts are keen to develop their own communities that have their own identities. A number of MMA clothing brands have now set up shop within the global marketplace precisely to serve the identity-building interests of these communities. Nowadays, fighters have the opportunity to use style and clothing to create their MMA identities, just as efficiently as they use their skills to do so.
The sport of mixed martial arts has been one of the fastest growing sports that the world has seen. The identity that MMA has built will keep on improving through out the years, and we may even see it catch up to some of the top sporting organizations
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